justIELTS

Write better, score higher.

IELTS Writing Task 2

You should spend about 40 minutes on this task.

Almost every successful company is using advertisements to increase their sales. What features make an advertisement effective? Is advertising good or bad for the society? What is your viewpoint on this issue? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Write at least 250 words.

😩 Feeling stuck? View sample answers below ⬇️ or get another random Task 2 topic.

🤩 Sample answers

Model Essay #1:

Almost every successful company is using advertisements to increase their sales. What features make an advertisement effective?

Advertising plays a crucial role in the success of many companies. There are several features that make an advertisement effective. Firstly, the ability to capture the audience's attention is key. This can be achieved through compelling visuals, catchy slogans, or captivating storytelling. Secondly, an effective advertisement should clearly communicate the benefits and unique selling points of the product or service being promoted. Finally, a strong call to action, prompting the audience to take a specific action such as making a purchase, can greatly enhance the effectiveness of an advertisement.

As for whether advertising is good or bad for society, the answer is not straightforward. On one hand, advertising can provide valuable information about new products and services, helping consumers make informed choices. It also fuels economic growth by stimulating demand and creating jobs in the advertising industry. However, it can also promote materialism and consumerism, leading to overconsumption and environmental damage. Moreover, certain advertisements may perpetuate harmful stereotypes or promote unrealistic beauty standards, impacting individuals' self-esteem and mental well-being.

In my view, advertising has both positive and negative aspects. When done responsibly, it can benefit society by informing consumers and driving economic growth. However, there is a need for regulations to ensure that advertisements are honest, ethical, and respectful of diverse audiences. For example, advertisements for unhealthy products should be restricted, and measures should be in place to prevent the spread of misleading information.

In conclusion, effective advertisements are characterized by their ability to capture attention, communicate product benefits, and prompt action. While advertising can bring about positive outcomes for society, it also poses challenges such as promoting materialism and perpetuating harmful stereotypes. Therefore, a balanced approach with responsible regulations is necessary to harness the benefits of advertising while mitigating its potential negative impacts.

Model Essay #2:

Almost every successful company is using advertisements to increase their sales. What features make an advertisement effective?

Advertising is a powerful tool used by successful companies to boost their sales. An effective advertisement possesses certain features that make it impactful. Firstly, it should be able to create an emotional connection with the audience, evoking feelings of joy, excitement, or nostalgia. Secondly, it must clearly communicate the value and benefits of the product or service, persuading consumers to consider making a purchase. Additionally, an effective advertisement should be memorable, leaving a lasting impression on the audience long after they have seen or heard it.

When considering whether advertising is good or bad for society, it's important to acknowledge its positive contributions. Advertising serves as a source of information, guiding consumers in making choices about products and services. Furthermore, it fosters healthy competition among businesses, leading to innovation and improved quality of goods and services. However, advertising has the potential to manipulate consumer behavior, create artificial needs, and contribute to excessive consumption and waste, all of which can have negative effects on society and the environment.

In my opinion, advertising, when used ethically and responsibly, can bring about positive outcomes for society. It serves as a catalyst for economic growth, supports job creation, and provides consumers with valuable information about products and services. However, there is a need for greater transparency and accountability in advertising practices to ensure that consumers are not misled or manipulated. Additionally, efforts should be made to promote sustainable and ethical advertising practices that benefit both businesses and society as a whole.

In conclusion, effective advertisements possess the ability to evoke emotions, communicate value, and leave a lasting impact on the audience. While advertising has the potential to benefit society by providing information and driving economic growth, it also poses challenges related to consumer manipulation and overconsumption. Therefore, a balanced approach and ethical advertising practices are essential to harness the positive aspects of advertising while mitigating its potential negative impacts.

✍️ Evaluate your essay for free

You can submit your essay for free evaluation. We will provide you with your score and give you feedback on how to improve your essay.

Sign in or register to submit your essay.

🤓 More IELTS Writing Task 2 topics

Get a random essay topic or choose from topics below:

Or view the list of all tasks.