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IELTS Writing Task 2

You should spend about 40 minutes on this task.

Advertising encourages consumers to buy in quantity rather than in quality. To what extent do you agree or disagree? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Write at least 250 words.

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🤩 Sample answers

Model Essay #1:

Advertising encourages consumers to buy in quantity rather than in quality. To what extent do you agree or disagree?

While it is true that advertising can sometimes promote a focus on quantity over quality, I believe that it does not always encourage consumers to prioritize quantity. In fact, advertising can also play a crucial role in highlighting the importance of quality over quantity in consumer goods.

Firstly, many advertisements nowadays emphasize the quality and durability of products to attract consumers. For example, electronic gadgets are often marketed based on their advanced features and long-lasting performance, encouraging consumers to invest in high-quality products rather than purchasing multiple lower-quality items.

Furthermore, advertising can educate consumers about the value of investing in quality goods. For instance, advertisements for organic and sustainable products often emphasize the long-term benefits of choosing quality over quantity, such as environmental sustainability and health advantages. This can lead to a shift in consumer mindset towards making informed and conscientious purchasing decisions.

Moreover, advertising also provides a platform for consumer reviews and testimonials, allowing potential buyers to make informed choices based on the experiences of others. This transparency in advertising can guide consumers to prioritize quality when making purchasing decisions, as they are able to assess the real value of a product beyond just its outward appearance.

In conclusion, while it is true that some advertising may promote quantity over quality, it is important to recognize that advertising also serves as a powerful tool for promoting the importance of quality in consumer goods. By highlighting durability, sustainability, and consumer testimonials, advertising can influence consumers to prioritize quality over quantity in their purchasing decisions. Therefore, it is essential for consumers to critically evaluate the information presented in advertisements and make informed choices based on the real value of the products.

Model Essay #2:

Advertising encourages consumers to buy in quantity rather than in quality. To what extent do you agree or disagree?

In today's consumer-driven society, advertising plays a significant role in influencing our purchasing decisions. Some argue that advertising promotes quantity over quality in consumer goods. I completely agree with this view and believe that advertising often encourages people to prioritize quantity over quality.

Firstly, advertisements are designed to create a sense of urgency and scarcity, leading consumers to buy more than they actually need. For example, fast-food advertisements often offer "buy one, get one free" deals, prompting consumers to purchase more food than necessary. This not only contributes to overconsumption but also compromises the quality of the products consumed.

Moreover, advertising often focuses on the superficial aspects of products rather than their actual quality. For instance, cosmetic advertisements primarily highlight the aesthetic appeal of the products, leading consumers to prioritize appearance over the actual effectiveness and safety of the products. This can lead to a culture of consumerism where quantity and appearance take precedence over the actual quality and utility of the products.

Furthermore, the rise of online advertising and social media influencers has intensified the pressure on consumers to keep up with trends and constantly upgrade to new products. This relentless promotion of new and improved versions of products encourages consumers to discard perfectly functional items in favor of newer ones, further emphasizing quantity over quality.

In conclusion, advertising undoubtedly influences consumers to prioritize quantity over quality in their purchasing decisions. It creates a culture of overconsumption and promotes the constant pursuit of new products, often at the expense of disregarding the actual quality and utility of the items. Therefore, it is crucial for consumers to critically evaluate the products they purchase and not be swayed solely by advertising tactics.

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