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IELTS Writing Task 2

You should spend about 40 minutes on this task.

Some people think that the only way to have success in business is to have a unique product. To what extent do you agree or disagree? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Write at least 250 words.

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🤩 Sample answers

Model Essay #1:

Some people think that the only way to have success in business is to have a unique product. To what extent do you agree or disagree?

Some people believe that the key to achieving success in business is to offer a unique product. I agree with this to a certain extent, but I also believe that success can be achieved through other means.

Having a unique product can certainly give a business a competitive edge. For example, Apple Inc. has achieved remarkable success by offering innovative and distinctive products such as the iPhone and the iPad. These products set Apple apart from its competitors and have contributed significantly to its success in the technology industry.

However, there are many successful businesses that do not rely solely on uniqueness of their product. For instance, McDonald's does not offer a unique product, but it has become one of the most successful fast-food chains in the world due to its focus on efficiency, consistency, and widespread accessibility.

In addition, success in business can also be achieved through exceptional customer service, effective marketing strategies, and strong leadership. For example, companies like Amazon and Nike have achieved great success by focusing on customer experience, branding, and leadership rather than solely relying on unique products.

In conclusion, while having a unique product can certainly contribute to success in business, it is not the only path to achievement. Other factors such as customer service, marketing, and leadership also play crucial roles in determining the success of a business. Therefore, I believe that success in business can be attained through various means, not just through offering a unique product.

Model Essay #2:

Some people think that the only way to have success in business is to have a unique product. To what extent do you agree or disagree?

While some argue that success in business can be achieved through means other than offering a unique product, I strongly believe that having a unique product is essential for achieving sustainable success in business.

Firstly, a unique product can create a strong competitive advantage. For example, companies like Tesla have achieved remarkable success due to their unique electric vehicles and innovative technology, setting them apart in the automotive industry and attracting a dedicated customer base.

Moreover, a unique product can command higher prices and customer loyalty. For instance, luxury brands such as Louis Vuitton and Rolex have maintained their success by offering unique and high-quality products that customers are willing to pay a premium for, leading to strong brand loyalty and sustained profitability.

Furthermore, a unique product can drive innovation and creativity within the company, leading to continuous growth and adaptation in the dynamic business environment. Companies like Google and Apple have thrived by consistently introducing unique and groundbreaking products that have propelled them to the forefront of their respective industries.

In conclusion, while other factors such as marketing and customer service are important in business success, having a unique product is paramount. It not only provides a competitive edge and customer loyalty but also fosters innovation and growth within the company. Therefore, I firmly believe that having a unique product is crucial for achieving sustainable success in business.

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