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IELTS Writing Task 2

You should spend about 40 minutes on this task.

Many companies use popular sports events to promote their products. Some people think it promotes sports in a positive way while others think that it has a negative effect on sports. Discuss both these views and give your own opinion. Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Write at least 250 words.

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🤩 Sample answers

Model Essay #1:

Many companies use popular sports events to promote their products. Some people think it promotes sports in a positive way while others think that it has a negative effect on sports.

Many companies use popular sports events to promote their products. Some people think it promotes sports in a positive way while others think that it has a negative effect on sports. In my view, the involvement of companies in sports events has a predominantly positive impact.

Firstly, the sponsorship and promotion of sports by companies can significantly benefit the sports industry. It can lead to increased investment in sports, improved facilities, and better training opportunities for athletes. This can ultimately contribute to the overall growth and development of various sports. For example, partnerships between major companies and sports leagues have resulted in the construction of state-of-the-art stadiums and the emergence of youth development programs.

Moreover, the involvement of companies in sports events can help popularize sports and make them more accessible to a wider audience. Through marketing and advertising efforts, companies can raise awareness about different sports and encourage more people to participate and engage with sporting activities. This can lead to a healthier and more active population. For instance, the collaboration between sports leagues and beverage companies has led to the promotion of healthy lifestyles and physical activity.

While some argue that commercialization can have negative effects on sports, such as overshadowing the core values of sportsmanship, the overall benefits of company involvement outweigh the potential drawbacks. It is essential for companies to maintain a balance between commercial interests and the integrity of sports, and for sports governing bodies to regulate and monitor the influence of companies in sports events.

In conclusion, the involvement of companies in sports events brings about numerous benefits, including increased investment, improved facilities, and the promotion of sports to a wider audience. With proper regulation and ethical considerations, the positive impact of company involvement in sports can greatly contribute to the growth and development of various sports.

Model Essay #2:

Many companies use popular sports events to promote their products. Some people think it promotes sports in a positive way while others think that it has a negative effect on sports.

Many companies use popular sports events to promote their products. Some people think it promotes sports in a positive way while others think that it has a negative effect on sports. In my opinion, while the involvement of companies in sports events can bring benefits, it also has drawbacks.

On the one hand, the sponsorship of sports events by companies can have a positive impact on sports. Companies injecting money into sports can lead to improved facilities, training programs, and overall development of the sports industry. This can create opportunities for athletes to excel and for sports to reach a wider audience. For example, the partnership between Nike and various sports leagues has resulted in the development of better sports equipment and infrastructure.

On the other hand, the commercialization of sports can have negative effects. It can lead to an overemphasis on profit rather than the spirit of sportsmanship. Additionally, the excessive advertising and promotion during sports events can overshadow the actual sporting activities, leading to a loss of purity in sports. For instance, the heavy branding and advertising during major sports events can distract from the essence of the games.

In conclusion, while the involvement of companies in sports events can bring about positive developments, it also has the potential to negatively impact the spirit and purity of sports. Therefore, it is essential for a balance to be struck between commercial interests and the core values of sports. It is important for companies to support sports in a way that enhances the sporting experience without overshadowing its essence.

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