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IELTS Writing Task 2

You should spend about 40 minutes on this task.

Advertising is becoming more and more common in everyday life. Is this a positive or a negative development? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Write at least 250 words.

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🤩 Sample answers

Model Essay #1:

Advertising is becoming more and more common in everyday life. Is this a positive or a negative development?

In today's world, advertising has become a ubiquitous part of our daily lives. This essay will argue that while advertising has some positive aspects, its overall impact is more negative. The spread of advertising can lead to excessive consumerism, privacy invasion, and the promotion of unrealistic beauty standards.

Firstly, the constant exposure to advertising can encourage people to buy unnecessary products, leading to excessive consumerism. For example, when individuals are repeatedly exposed to advertisements for luxury goods, they may feel pressured to purchase these items even if they do not need them. This can lead to financial strain and environmental issues as a result of increased consumption and waste.

Furthermore, the prevalence of advertising can intrude upon people's privacy. With the rise of targeted advertising on social media and other online platforms, companies collect personal data to tailor advertisements to individuals. This can make people feel like their privacy is being invaded, as their online activities are being closely monitored for advertising purposes.

In addition, advertising often promotes unattainable beauty standards, especially for women. Many advertisements feature models with flawless skin and slim figures, creating unrealistic ideals of beauty. This can negatively impact people's self-esteem and body image, leading to mental health issues such as low self-confidence and eating disorders.

In conclusion, while advertising may have some positive effects such as informing consumers about products, its overall impact on society is more negative. It can contribute to excessive consumerism, privacy invasion, and the perpetuation of unrealistic beauty standards. Therefore, measures should be taken to regulate and limit the influence of advertising in everyday life.

Model Essay #2:

Advertising is becoming more and more common in everyday life. Is this a positive or a negative development?

In today's society, advertising has become an integral part of our everyday lives. This essay will argue that the increasing prevalence of advertising has more positive than negative implications. Advertising serves as a source of information, supports the economy, and enhances consumer choice.

Firstly, advertising plays a crucial role in informing consumers about products and services. Through various mediums such as television, the internet, and billboards, advertising provides essential information about new products, promotions, and important social messages. For example, advertisements for health-related products can educate the public about the importance of maintaining a healthy lifestyle.

Moreover, advertising supports the economy by stimulating demand for goods and services. By promoting products, companies create jobs and contribute to economic growth. For instance, successful advertising campaigns can lead to increased sales, which in turn can benefit the overall economy by creating employment opportunities and generating tax revenue.

Additionally, advertising fosters consumer choice by presenting a wide array of options. When consumers are exposed to various advertisements, they are able to compare products and make informed decisions based on their preferences and needs. This empowers individuals to select products that best suit their requirements, leading to a more competitive and diverse marketplace.

In conclusion, while some may argue that the increasing prevalence of advertising has negative consequences, its overall impact is predominantly positive. Advertising informs consumers, supports economic growth, and enhances consumer choice. Therefore, it is important to recognize the beneficial aspects of advertising while also considering measures to address any potential negative effects.

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