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IELTS Writing Task 2

You should spend about 40 minutes on this task.

Today the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Write at least 250 words.

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🤩 Sample answers

Model Essay #1:

Today the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

In today's world, the high sales of popular consumer goods are often attributed to the power of advertising rather than the real needs of the society in which they are sold. I strongly agree with this statement and believe that advertising plays a significant role in influencing consumer behavior.

Many companies invest heavily in advertising to create a demand for their products, even if the society does not necessarily need them. For example, fast food chains often use persuasive advertising to promote their products, leading to an increase in sales despite the negative impact on public health. This indicates that advertising has the power to drive sales, regardless of the real needs of the society.

Moreover, advertising often creates artificial needs by convincing consumers that they require certain products. For instance, luxury fashion brands use glamorous advertising to persuade consumers that owning their products is essential for social status. As a result, people may purchase these items even when they do not align with their actual needs.

Furthermore, the rise of online influencers and social media advertising has further amplified the power of advertising in driving consumer sales. Many people are influenced by the endorsements of their favorite personalities, leading to impulsive purchases that are not necessarily based on genuine needs.

In conclusion, the high sales of popular consumer goods are largely influenced by the power of advertising rather than the real needs of the society. Companies strategically use advertising to create demand and influence consumer behavior, often leading to unnecessary consumption. It is crucial for consumers to critically evaluate their purchasing decisions and be mindful of the persuasive tactics used in advertising.

Model Essay #2:

Today the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

In today's society, there is a prevalent belief that the high sales of popular consumer goods are driven solely by the power of advertising, rather than by the real needs of the society in which they are sold. However, I partially disagree with this statement and believe that while advertising does play a significant role in influencing consumer behavior, the real needs of the society also contribute to the high sales of these goods.

It is undeniable that advertising has a substantial impact on consumer choices. Companies invest vast amounts of resources in advertising campaigns to create brand awareness and persuade consumers to purchase their products. For instance, catchy jingles, captivating visuals, and celebrity endorsements are often used to attract consumers' attention and influence their purchasing decisions.

However, it is important to recognize that the real needs of the society also play a crucial role in driving the sales of consumer goods. For example, the demand for eco-friendly products has surged in response to the growing concern for environmental sustainability. Consumers are increasingly seeking products that are ethically sourced, environmentally friendly, and socially responsible, reflecting a genuine societal need that goes beyond the influence of advertising.

Furthermore, advancements in technology and changes in lifestyle have led to the emergence of new consumer needs. The rapid development of digital devices and smart technology has created a demand for innovative gadgets that cater to the evolving needs of the modern society. This demonstrates that consumer needs are continually evolving and influencing the market, independent of advertising influence.

In conclusion, while advertising undoubtedly wields significant influence over consumer behavior and purchasing decisions, it is essential to acknowledge that the real needs of the society also drive the sales of popular consumer goods. Companies must align their products with genuine societal needs to achieve sustained success, and consumers should critically evaluate their needs and make informed choices based on genuine requirements rather than solely succumbing to advertising tactics.

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