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IELTS Writing Task 2

You should spend about 40 minutes on this task.

Advertising campaigns on TV that are targeted at children should be banned. To what extent to you agree or disagree with this opinion? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Write at least 250 words.

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🤩 Sample answers

Model Essay #1:

Advertising campaigns on TV that are targeted at children should be banned. To what extent to you agree or disagree with this opinion?

In today's world, advertising aimed at children has become a subject of debate. Some argue that TV advertising targeted at children should be prohibited. I completely agree with this viewpoint due to the negative impact it can have on children's behavior and wellbeing.

Firstly, advertising directed at kids can lead to unhealthy eating habits and lifestyle choices. For example, research has shown that children often demand unhealthy foods and drinks after being exposed to persuasive advertisements. Consequently, this can contribute to the increasing rates of childhood obesity and related health issues.

Secondly, marketing campaigns can also exploit children's vulnerability and influence their purchasing decisions. Advertisements often promote materialistic values and can lead to children feeling dissatisfied with what they have, creating a cycle of constant desire for new products.

Moreover, banning TV advertising aimed at children can help safeguard their innocence and protect them from commercial pressures at a young age. Instead of being bombarded with persuasive content, children should be able to enjoy their childhood without being targeted as consumers.

In conclusion, I firmly believe that advertising directed at children on television should be banned. This can help in promoting healthier lifestyles and protecting children from the negative impact of commercialism. It is the responsibility of society to ensure that children are not exploited for financial gains, and a ban on such advertising would be a positive step in this direction.

[Words: 249]

Model Essay #2:

Advertising campaigns on TV that are targeted at children should be banned. To what extent to you agree or disagree with this opinion?

While some argue that TV advertising targeted at children should be banned, I hold the opinion that such advertising should not be prohibited. I believe that responsible advertising can provide educational and entertaining content, and banning it entirely may not be the most effective solution.

To begin with, advertising can serve as a source of education for children. For instance, advertisements promoting healthy foods or environmental awareness can be both informative and beneficial. Additionally, advertising can also introduce children to new products and services, expanding their knowledge and understanding of the world around them.

Furthermore, advertising can be a means of entertainment for children. Many advertisements are designed to be engaging and enjoyable, providing children with a break from regular programming. This can contribute to a more enjoyable viewing experience for children and can even help them develop their creativity and imagination.

Moreover, instead of a ban, the focus should be on regulating the content of children's advertising to ensure that it is appropriate and not exploitative. For example, strict guidelines can be put in place to ensure that advertising does not promote unhealthy products or create unrealistic expectations among children.

In conclusion, while there are valid concerns about advertising aimed at children, I believe that a complete ban is not the most effective approach. Responsible advertising can be beneficial for children in terms of education and entertainment. Therefore, rather than a ban, the emphasis should be on promoting ethical and appropriate advertising practices to ensure that children are not negatively impacted.

[Words: 249]

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